Images from my former band, Green Tea. My current band, Catbird, which focuses on producing “ecoacoustic environments,” is available for a range of projects related to Marketing & Branding Semiotics, Sustainability Semitotics, Medical Semiotics, and AI & Gaming.

Wm John Coletta, PhD, Professor Emeritus at the University of Wisconsin-Stevens Point (UWSP) and Global Affiliate Scholar, Educational Sustainability Doctoral Program, School of Education, UWSP, is a former President (2010) and Vice President (2009) of the Semiotic Society of America, and currently sits on the Editorial Board of The American Journal of Semiotics.  Professor Coletta’s principal research interests include science and technology writing, the semiotics of visual intelligence (the intersection of gaming semiotics and cognitive semiotics), forensic semiotics, medical semiotics, the semiotics of marketing and branding, and sustainability semiotics. Professor Coletta’s book, see below, provides many tools that will be of use to those interested in the above-mentioned fields.


GPT-X + Peircean Semiotics: Our Winning Combination

At INT3RP INC, our secret to success lies in combining cutting-edge GPT-X technology with the timeless art of semiotics.

GPT-X Unleashed

GPT-X is a powerful AI that excels in content generation, data analysis, and understanding various subjects. However, it has its limitations, particularly in grasping the nuances of human language and context.

The Power of Synergy

When GPT-X and semiotics unite, we create a potent synergy. We infuse an Experiential, Evolutionary, and Embodied (E3) perspective into AI, enhancing it with Iconicity (the basis of mimicry and metaphor) and Irony (I2), two aspects of mind with which traditional AI often has the most dificulty. At INT3RP INC, however, our EI-AI-O (Farming Intelligence) Initive (Evolutionary Intelligence-Artificial Intelligence-Online) takes Irony and Iconicity (mimicry and metaphor) as the very starting point for growing mind!

Our Core Philosophy

At INT3RP INC, our core philosophy revolves around combining GPT-X's generative power with semiotics' interpretive strength, unlocking doors to hidden insights, innovative solutions, and fresh perspectives. Join our journey to explore the potential of this unique partnership, and witness how GPT-X and semiotics uncover meaningful insights and offer innovative solutions.

INT3RP INC: Where Technology and Interpretation Converge for a Brighter Tomorrow.

Biosemiotic Literary Criticism: Genesis and Prospectus,

271 pages, Springer Nature, 2021, by Dr. W. John Coletta, contains 17 Tools for applying semiotics in 12 service domains. (See the “SErvices” section of our int3rp inc website.)